Young adults and the evolution of modern food culture
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From a financial perspective, young adults are a relatively future-focused, financially savvy group. Millennials do, however, spend more money on dining out than any previous generation. Recently, an Australian writer made headlines when he asserted that millennials can’t afford homes — because they’re spending too much on avocado toast.
This blanket statement, however, misses the point. There’s so much more to those cafe moments than simple indulgence. Below, we dig into a few of the reasons why the foodie movement has gained so much momentum among this generational cohort. Read more…