Under Armour says its ridiculously expensive pajamas will help athletes sleep better
LAS VEGAS — Can high tech pajamas help you sleep better? Under Armour thinks so.
The sportswear company unveiled a new line of “sleepwear” at CES that it says will help athletes feel better when they wake up in the morning. Those benefits won’t come cheap, however. The so-called Athlete Recovery Sleepwear starts at $80 per piece.
At first glance, the PJs looks like average — if silky smooth — sleep clothes. What makes them special (and worth the big price tag, according to Under Armour), is the special pattern woven onto the inside of the pajamas. Read more…